Yes. That’s still the heart of everything I do. The main blog (under FAITH, JUSTICE, and HOPE) is where I write about theology, church hurt, immigration, mental health, and finding God in the margins.

But this section? This is where I share the craft behind that work.

Think of it this way: The main blog is what I have to say. The Create section is how to say what you have to say.

You can read one, both, or neither. They’re here for different reasons, different moments, different needs.

Right now, everything in the Create section is free. All the blog posts, downloadable templates, and resources are available to anyone who wants them.

Eventually, I might create paid offerings like in-depth courses or consulting services for nonprofits. But here’s my commitment: the foundational stuff will always be free. Because I know what it’s like to need help and not have the budget for it.

If you’re a solo blogger working on a shoestring, a small nonprofit with no marketing budget, or someone just trying to figure out how to share your story online—this is for you, and it won’t cost you anything.

When and if I do create paid resources, they’ll be clearly marked. No bait-and-switch. No “free guide” that’s actually just a sales funnel. I’ve been on the receiving end of that too many times.

Of course, if you’d like to hire me to do the writing, that’s a different conversation. Let’s talk!

No, though a lot of the examples and frameworks I share will come from that context because it’s what I know.

But the principles apply whether you’re writing about theology, social justice, mental health, education, environmental issues, or any other mission-driven topic. If you’re trying to communicate something that matters—and you want to do it ethically and effectively—these resources will help.

That said, if you’re looking for “growth hacking” tactics or ways to manipulate people into clicking, you won’t find that here. My approach is rooted in values I learned from my faith tradition: honesty, service, dignity, care for the marginalized.

So while you don’t need to share my beliefs, you probably need to share those values for this content to resonate.

Fair question. Here’s the honest answer: I’ve been creating content and building audiences for over a decade, just not always with that title.

As Director of Family Ministries, I planned programming, wrote curriculum, and communicated with hundreds of families. I learned what messages actually reached people and what fell flat.

When I wrote and published my first book, I learned about author platforms, book marketing, and building an email list from scratch.

And when I started my first blog in 2010, I taught myself SEO, content strategy, and how to grow organic traffic because I couldn’t afford to hire anyone.

I’ve spent years in the trenches figuring out how to communicate effectively on limited resources. And honestly? That’s more valuable than most marketing degrees when you’re working with small budgets and big missions.

But I also have the credentials:

• SEO Manager at Actuate Media (that’s my day job, the one paying the bills)
• Marketing Strategy Certification from Cornell
• Google Analytics Certification
• HubSpot Content Strategy Certification

Plus, my seminary training taught me how to research, synthesize complex information, and communicate it clearly. Turns out, those skills transfer pretty well to content strategy.

Feel free to check out my LinkedIn page for more.